Previously known as LFC Foundation Lottery, LFC Lotto gives fans the chance to win amazing signed Reds memorabilia, unique LFC experiences and huge cash prizes every Anfield matchday, with every draw this season featuring a cap signed by Jürgen Klopp.
Subscribers will also be entered into a draw to meet the first-team squad at Melwood.
50 per cent of net proceeds from this season’s LFC Lotto will specifically help fund LFC Foundation’s Military Veterans programme and Men's Health projects.
Last season, the LFC Foundation Lottery raised over £50,000, helping the club’s official charity in its mission to create life changing opportunities for children and young people.