New Liverpool chief executive Peter Moore says he has been eavesdropping on fans' pub conversations to get their views on the club - before they recognise him.
The Liverpool-born 62-year-old, a former EA Sports executive, starts his new role on Thursday, succeeding Ian Ayre, who left in February after 10 years at the club.
"I wandered down the road looking for a pint on Sunday and I just sat in the pub listening to three guys on the next table dissecting every position for 45 minutes. It was compelling," he said.
"They didn't have a clue who I was.