It’s a windy but fairly routine Wednesday afternoon on Merseyside, yet level three of Anfield’s Main Stand is buzzing with activity.
In one room – the Code Lounge – a crew from LFC’s in-house media team are busy setting up for a shoot: a special edition of Kop Kids, in association with Joie Baby. There’s little chatter as the unit focus on ensuring the set, lighting and cameras are all finely tuned ahead the record buttons being pressed.
Approximately 500 yards away in the Beat Lounge, a group of children from local schools are giddily readying themselves for five minutes of fame in front of the LFCTV lenses.