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Michael Owen blasted for 'encouraging people to invest hard earned cash in risky assets' after claiming his latest NFT range can't lose their value - and warned his remarks could breach advertising guidelines

Michael Owen has come under fire for encouraging people to invest in his latest NFT venture, which he claims cannot lose their value.

The former England, Liverpool and Real Madrid star Owen tweeted on Monday that his project 'will be the first NFTs ever that can’t lose their initial value'.

Oceidon, a technology company working with Owen, have said the NFTs have a fixed floor price which means the value can only rise. Yet Andrew Green, a co-founder of Oceidon, appeared to backtrack on that claim in a discussion on Twitter.