Romantics, sentimentalists, or just those who appreciate a good line, will be familiar with Sam, recalling how he met his wife in Nora Ephron's Sleepless in Seattle.
'It was so clear, I just knew,' he says. 'It was like coming home. I was taking her hand to help her out of a cab. And it was like...magic.'
And so it was on October 9, 2015: the day Jurgen Klopp walked into Liverpool. Magic.
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On the evening after a lengthy stint flashing that megawatt smile for the cameras, he could be found in the bar of the Hope Street Hotel with his wife and their friends all nursing pints.