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Manchester United has been papering over the cracks for years so paying $25m to hire Dan Ashworth is small change, claims TIM HOWARD... sporting directors like him (and me!) are a club's key cog - and he'll make my old team title contenders again

The sporting director is the epicenter of a club. They are trusted by billionaire owners to bridge the gap between what happens in the boardroom and what happens on the field.

They are trusted to create a plan, spend money wisely, and put that plan in motion: what are we going to be about? Are we going to be youth based? Are we going to chase the world’s top players? Once you’ve chosen your path, you can't deviate. You can’t be knee-jerk. You have to trust in the plan.

It's an incredibly important role and it’s all encompassing – as I’ve found out over the last few years working as sporting director of Memphis 901!