Liverpool have launched a cut-price version of their new home kit in China in a bid to stop fans there purchasing cheap counterfeits.
Liverpool are among a growing number of clubs looking to expand revenue through capitalising upon the increasing interest in football in China.
But many clubs have struggled to make money through selling kits as there are so many cheaper alternatives.
Priced at just £23 - fans in England will pay £50 - the shirt is not made by he club's official supplier, New Balance.