Liverpool chairman Tom Werner has confirmed the club's owners, Fenway Sports Group (FSG), are looking at selling the Reds.
FSG recently said it "would consider new shareholders" amid reports it had put the Merseysiders up for sale.
"We're exploring a sale, but there's no urgency, no time frame for us, and as far as I'm concerned, it's business as usual," Werner told the Boston Globe.
"One outcome could be our continued stewardship for quite a while."
Werner is one of the founders of FSG, whose principal owner is John Henry, and has been the company's chairman since it was formed in 2001.