The relationship will see 1XBET become the official global betting partner of Liverpool Football Club, enabling supporters to take advantage of exclusive offers and sporting entertainment.
1XBET will use this partnership to increase brand awareness within key global markets through stadium branding at Anfield and branding on Liverpool's digital platforms, along with access to first-team players and club legends, to provide fans with additional ways to interact and engage with the world of football.
One of the most rapidly developing companies in the betting industry, 1XBET boasts the largest number of markets in pre-match and live betting odds, alongside online games such as live casino tables and virtual slot machines.