Liverpool are in talks to secure an £80million-a-year shirt sponsorship deal, a package that would be the most lucrative in football.
The club’s arrangement with Standard Chartered concludes at the end of the 2022-23 season and it is understood talks to extend with improved terms have started.
The current deal is worth £40m-a-year but while the club and the British bank consider the agreement a huge success, it is understood Standard Chartered will still have to double their offer for it to continue.
The club are also speaking to a number of companies in financial services, travel and tourism, consumer electronics, fast-moving consumer goods, media and cryptocurrency exchange and blockchain.