Liverpool FC has unveiled its first online club store in Japan, enabling supporters across the country to purchase official LFC merchandise.
The new offering is launching in conjunction with in-market partner KAMO and will provide fans access to the full range of replica kit as well as authentic Liverpool FC merchandise, apparel and fashion accessories.
Starting off as just a small football shop in Osaka in 1968, KAMO has been serving Japanese and global football fans for more than 50 years.
Mike Cox, LFC’s senior vice president, merchandising, said: “We’re delighted to be able to offer Reds in Japan the opportunity to feel closer to Anfield through our new official online store.