During the multi-year partnership, Lavazza will become the exclusive coffee supplier to Anfield Stadium, providing authentic Italian coffee to the 54,000 supporters in attendance each matchday, as well as those who visit on non-matchdays.
The partnership comes as Lavazza continues to spread its message about authentic coffee experiences around the globe in a new advertising campaign, which will kick off in the UK featuring Reds first-team players Dejan Lovren, Daniel Sturridge and Virgil van Dijk.
Throughout the partnership, Lavazza will also benefit from pitchside LEDs and hospitality, and will create a range of experiences specifically for Liverpool fans.