Joie has been a partner of the Reds for three years, since 2017, during which time it has worked closely with the club’s Red Neighbours programme and its official charity, LFC Foundation, to deliver a host of family-focused events and once-in-a-lifetime experiences.
Supporting Red Neighbours’ Breakfast Clubs has helped to provide local families with activities and nutritious food during the school holidays and Joie has helped to deliver a dedicated Special Educational Needs programme at Millstead Primary School through LFC Foundation, as well as creating unforgettable memories for two deserving families through its Dream Ticket campaign.
To celebrate the extension of the partnership, Joie has teamed up with LFC Foundation to bring a very special surprise to one local family, who have never enjoyed the opportunity to visit Anfield.