Liverpool chief executive officer Ian Ayre believes "the sky's the limit" for the club if success can be achieved on the pitch.
Ayre, who is stepping down from his role at the Merseyside outfit at the end of the season, feels the club is in a much better condition compared to when he first moved to Liverpool as commercial director in 2007 before becoming managing director in 2011 and then CEO in 2013.
The boyhood Liverpool fan says the club have caught up with rivals who had capitalised on their global reach much earlier.
"I think in a club like Liverpool it is one of the hardest challenges for a chief executive," Ayre told the Liverpool Echo.