Liverpool have announced that U.S. company Western Union will become their first-ever shirt sleeve sponsor, signing a five-year deal.
Olly Dale, Liverpool's commercial director, described the agreement -- announced at a news conference on Wednesday -- as "significant."
It means the Western Union logo will be displayed on the left sleeve of Liverpool's kits.
New Western Union logo on the #LFC shirts pic.twitter.com/bYovUXgkia
— James Pearce (@JamesPearceEcho) 9 August 2017
Liverpool CEO Peter Moore said the deal gave the club "the ability to drive more resources to help Jurgen Klopp and his team live up to our on-pitch ambitions in a year when we're ready to go into the Champions League.