Liverpool FC Women has announced a brand-new principal partner, Joie, and welcomes Standard Chartered’s move to the front-of-shirt position.
Already front and centre on the men’s team jersey, the multi-year partnership with Standard Chartered will see the bank extending its long-running relationship with the club.
Also already a sponsor of the men’s team, Joie supports families of all shapes and sizes, promoting values in line with the club’s own family-orientated philosophy.
As a principal partner of LFC Women, baby gear brand Joie will take an on-shirt position on the tail of the jersey, formerly occupied by Standard Chartered, and will be known as Official Family Partner of Liverpool FC Women.