Liverpool FC has today announced a new way of fans having their voices heard, giving supporters an opportunity to have their say on the issues that matter to them most.
The new supporter engagement model has been created to address the findings of a global independent research programme that the club commissioned last year.
Research specialist Populus launched the programme last autumn with the aim of assessing what is working well with supporter liaison and what is important to fans, as well as identifying areas that can be improved to further develop an open dialogue.
Populus conducted more than 40 in-depth interviews with fans, supporter groups, key media commentators, politicians, Liverpool city influencers and other groups and individuals within football; had more than 10,000 fans complete an online questionnaire; and identified best practice fan liaison models within football.