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LFC extends record-breaking partnership with Carlsberg

The new deal builds upon Carlsberg’s title as longest-standing partnership in the Premier League and will see the Danish brand become the club’s official beer until the end of the 2023-24 season.

Carlsberg will continue to bring its partnership to life through global and local activations and events with fans across the world throughout the term.

Commenting on the extension, Billy Hogan, managing director and chief commercial officer at LFC, said: “We are extremely proud to extend our deep-rooted partnership with Carlsberg to a record-breaking 31 seasons.

“Since 1992 we have enjoyed a long and loyal relationship with Carlsberg and this extension is a real testament to the strong and historic link between the club and the iconic brand.