Liverpool Football Club has renewed and expanded its partnership with Petro-Canada Lubricants to include parent company HollyFrontier, an independent petroleum refiner that produces products such as gasoline, diesel fuel, jet fuel and speciality lubricant products.
HollyFrontier, along with its commercial brands, including Sonneborn and Petro-Canada Lubricants, will become an official global partner and the official oil and lubricants partner of LFC in a new multi-year partnership.
The exclusive agreement will see the brand leverage unique assets to engage with its customers and distributors across the globe, such as access to player and legend appearances, exclusive marketing assets and, when COVID-19 restrictions permit, events at Anfield’s world-class facilities allowing premium experiences to key stakeholders.