The partnership will see LFC and Tibet Water collaborate to create unique experiences for Reds fans and consumers alike. Tibet Water will also benefit from a range of LFC marketing and promotional rights, including digital and social media support and access to players and legends of the club.
Sunny Wong, executive director of Tibet Water Resources Ltd., said: “This marks a major milestone in Tibet Water Resources Ltd.'s development. We are proud to be Liverpool FC’s Official Regional Water Partner in China, one of the world’s most renowned football teams with a massive fan base around the globe.