The NH Foods Group, based in Japan, will use the partnership to increase its brand awareness across international territories, predominantly in south east Asia.
The food manufacturer will benefit from the club’s reach through digital marketing and social media channels, as well as other promotional activity involving first-team players and LFC legends.
Billy Hogan, the club’s managing director and chief commercial officer, said: “We’re extremely pleased to welcome NH Foods to the LFC family, a brand that not only shares our global ambition, but also our club’s values in terms of corporate social responsibility and investing and supporting local communities.