The Reds will take to the pitch at Anfield on Saturday wearing the Seeing is Believing logo on their shirts for the iconic fixture against Manchester United – two days after World Sight Day.
More than 253million people around the world suffer from visual impairment issues, but up to 80 per cent of cases can be prevented or cured.
This season marks the sixth in succession that Standard Chartered and LFC have come together to support Seeing is Believing, with the partnership raising almost £300,000 through fan contributions, auction proceeds and bank matching.
Standard Chartered has focused on eliminating avoidable blindness since 2003 and has reached more than 150million people through medical interventions, eye exams and eye health education.