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LFC and Joie launch new programme to welcome Reds fans of the future

As Liverpool FC becomes one year older, the club has teamed up with partner Joie to help celebrate its birthday and welcome Reds fans of the future.

Working with the Liverpool Women’s Hospital, every baby born at the hospital during the Reds’ anniversary month – the club was officially founded on June 3 – will receive a gift pack from LFC x Joie to celebrate their birth and welcome them into the football family.

On average, 24 babies are born at Liverpool Women’s Hospital every day. In 2021, the hospital predicts that up to 1,000 babies will be born each month due to a baby boom.