Mohamed Salah's response to the Israel-Gaza conflict should set the tone for sport moving forward, according to a former sports PR agent and academic.
The Liverpool and Egypt forward called for "world leaders to come together to prevent further slaughter of innocent souls" in the wake of a fatal blast at Gaza City hospital last month.
The 31-year-old is one of many athletes with a high-profile social media account to comment on the ongoing conflict between Israel and Hamas, which is designated a terrorist organisation by the governments of both Britain and the United States.