In March 2016, Ayre announced his plans to leave LFC and he has since played a pivotal role in completing a 10-month transition plan to put a robust structure and operating framework in place that will ensure continued stability across the club and pave the way for the new CEO, who is expected to join in the summer.
During his 10 years at Liverpool, Ayre has transformed and modernised the club, leading a complete overhaul of Liverpool’s financial, commercial and operational structure. He was instrumental in masterminding the successful exit of the previous owners and brought much-needed stability right across the club following the Fenway Sports Group takeover in 2010.