Just when it looked like their club were finally making an effort to compete at the top end of the transfer market, Liverpool fans have once more been left disappointed.
Actually, scratch that. Disappointment is Alexis Sanchez choosing Arsenal over Liverpool in 2014. The shambolic collapse of the Virgil van Dijk transfer is way beyond disappointing; it's utterly humiliating.
To recap: on Monday it was widely reported in the Merseyside press the Reds had won the race to sign the Southampton defender, who it was claimed had been persuaded to spurn the advances of Manchester City and Chelsea in favour of a move to Merseyside.