For most analysts working for football clubs, the final minutes of a first half are only to be believed, not seen.
The stopwatch edging towards the 45-minute mark acts as a silent starting gun for a frantic dash down from the top of a stadium to the dressing room in time for the half-time break.
It's a short time to work, indeed, but a period when match-changing alterations can be made.
"It is very chaotic at half-time," Jordan Kevan, Liverpool FC Women's first-team performance analyst, tells Liverpoolfc.com.
Kevan spends his matchday in the stands, usually observing the action with a full perspective and linked up to Vicky Jepson's assistant Emma Humphries in the dugout via microphone.