While Saudi Arabian side Al Nassr signed 37-year-old legend Cristiano Ronaldo primarily to deliver success on the pitch, the arrival of one of the most famous sportsmen on the planet has unsurprisingly coincided with an enormous swell in the club's social media following.
Ronaldo left Manchester United on a free transfer in November and signed a 2½-year deal worth $75 million a year at Al Nassr. He was unveiled in Riyadh three days ago, since when Al Nassr have seen their Instagram follower count rocket up from 853k to well above the 10 million mark.