The beer - named Red Barley - will be launched at Anfield ahead of the Reds' Premier League encounter with Huddersfield Town on Friday before being shared with Liverpool fans across the world.
Teams wearing red win more - that was the view of Shankly when the legendary manager famously swapped his team’s white shorts and socks for red ones. It was a choice that preceded the club’s most successful period and has stood ever since.
To celebrate this historic move, and a relationship with Liverpool FC which spans 26 seasons, Carlsberg has worked with its brewmasters and scientists at the Carlsberg Research Laboratory in Copenhagen to go all red especially for Liverpool fans.