Jürgen Klopp had an announcement to make on stage at the Teatro alla Scala opera house in Milan last month.
The Liverpool manager was there to receive The Best FIFA Men’s Coach award in recognition of his success with the club during the 2018-19 season.
But the German also used his own moment of personal glory to express something he believed more worthy of the global audience’s attention.
From that day forward he would be a part of Common Goal, the movement which has seen a host of famous football figures pledge one per cent of their income to non-governmental organisations which harness the power of the game to enact positive societal change across the world.