Liverpool FC’s longest-standing partner will take pride of place in Anfield’s redeveloped Main Stand with the Carlsberg Dugout.
The impressive 2,000-capacity lounge – one of the largest of its kind – will take the name of the club’s official beer partner as the expanded stadium opens again.
The naming agreement comes ahead of Carlsberg marking its 25th season as an official sponsor of the Reds.
The lounge becomes the largest at Anfield, spanning the length of the redeveloped Main Stand.
Giant Carlsberg bars and a wide range of street food from around the world will create an incredible atmosphere, while historic imagery throughout will represent the unique relationship between Carlsberg and LFC.