It felt like Ruud Van Nistelrooy went out of his way to emphasise the unity at Leicester during his news conference on Friday.
That he was making the point and repeatedly using the phrase was even highlighted to the Foxes boss by the media.
Perhaps he lent on it too much but the message was clear: he needs his players to be behind him and each other to survive.
Van Nistelrooy said: "The relationship with players and managers and coaches is one of development, improvement and praise. Things which are done well are addressed, things which can be improved are addressed.