Even an eight-figure sum can't get you into the Manchester City dressing room at half-time to hear manager Pep Guardiola's team talk.
City have confirmed that Amazon Prime will be doing a fly-on-the-wall documentary series of 10 episodes following the favourites for the Premier League title throughout their season - as first revealed by Sports Agenda.
But the £10million-minimum Amazon are paying for behind-the-scenes access, with an option of two more years coverage, does not include filming Pep's dressing-room chat before a match or during the interval.
However, City haven't ruled out the Amazon cameras being invited into the inner sanctum at the Etihad Stadium after the final whistle and they will be filming everywhere else around the club, including football staff meetings.