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The NFL's voice in China? He's a linebacker on the Raiders

ALAMEDA, Calif. -- James Cowser had just finished his rookie season as a defensive end/outside linebacker with the Oakland Raiders last winter when Lamonte Winston approached him.

Winston, the Raiders' director of player engagement, wanted to know which off-the-field program Cowser wanted to participate in during the offseason.

"You've got to better yourself out of football," Winston told Cowser, who had a sack and a fumble recovery in six games last season.

Presented a list of activities, Cowser turned his nose up at each, until being asked what "unique" talent he might have.