When the Oakland Raiders and Houston Texans game in Mexico City was first announced, it was expected the game would draw extensive interest. And now an NFL commissioned study has confirmed the extent of that interest, and specifically, its financial impact.
Per an Associated Press report:
A league-commissioned study by the Sports Industry group of Ernst and Young used a range of sources, including the NFL’s post-event surveys of fans who attended the game and wider economic data on Mexico’s economy.
It determined that the Monday night game that drew a crowd of 76,473 included 9,500 international visitors mainly from the United States, and 21,500 visitors who traveled from elsewhere in Mexico.