Welp, Raiders fans….you are the worst fans in the NFL. Well, at least according to the brainiacs over at Emory Sports Marketing Analytics.
Their analysis, which can be found here, uses what Emory calls a “fan equity” rating. In their own words:
“The basic approach is to develop a statistical model of team revenues based on team performance and market characteristics. We then compare the forecasted revenues from this model for each team to actual revenues. When teams actual revenues exceed predicted revenues, we take this as evidence of superior fan support.”
The “fan equity” rating is then supplemented with a “social media equity” rating:
“How strong each team’s social media following is after controlling for team quality and market characteristics.