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In the third preseason game, the dress rehearsal, the identity of an NFL team that year is revealed. The starters play into the third quarter which is usually longer than they play all preseason long. I’m not sure how much game-planning goes on but more of the regular season playbook is installed.
Coaches want to see their starters running their bread-and-butter plays to get the execution down. And as they run these plays, you can see who the playmakers on the team are going to be.