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Oakland Police Lieutenant credits Raiders QB Derek Carr for retweet assist in finding missing child

We’ve all seen the facebook messages and tweets that go out when a child is missing. Sometimes we share them, sometimes, for whatever reason, we do not. Social media is a powerful thing. It can take a piece of news and spread it faster than just about any other vehicle. And when a celebrity or sports star gives it a share, it adds to the impact exponentially.

Making every citizen a watchdog is the ultimate way to find a missing person or a suspect. Well before they had the power of social media, authorities used the AMBER Alert system as a means of tracking down a missing child.