The Texans-Raiders game in Mexico City last November generated an increase of $45 million in the city's gross revenues, the NFL said Thursday.
A league-commissioned study by the Sports Industry group of Ernst and Young used a range of sources, including the NFL's post-event surveys of fans who attended the game and wider economic data on Mexico's economy.
It determined that the Monday night game that drew a crowd of 76,473 included 9,500 international visitors mainly from the United States, and 21,500 visitors who traveled from elsewhere in Mexico. On average, each international visitor spent more than five days in Mexico.