Often, teams talk about imposing their will on an opponent.
As an offensive line coach, I teach my players to execute their blocks efficiently and repeatedly, to wear down a defense and eventually break their will — thereby controlling the game from then on out and imposing your own will/
Attempting to control the line of scrimmage, establishing the run game, and burying a team in the late stages of a tough game are all ways to impose one’s will.
Against the Denver Broncos, the Oakland Raiders did just that. According to left tackle Donald Penn, the Raiders went so far as to run the exact same play 10 times in a row.