The Raiders mounted a massive marketing and promotional campaign a few years back aimed at one overdue objective.
Get Cliff to Canton.
It quickly became a hashtag, with #clifftocanton representing a full-scale push to get the legendary Raiders receiver inducted into the Pro Football Hall of Fame. Many believe he deserves a gold jacket -- and that he should've received one years ago.
The Raiders wanted one on his shoulders, and decided to launch an offensive. They produced videos extolling Branch’s virtues during an illustrious 14-year NFL career, with testimonials from teammates and opponents alike. Raiders representatives stumped for him.