Each year the NFLPA holds their Rookie Premiere in Los Angeles where many of the drafts top players can attend and learn about the business of football. This year, Raiders rookie wide receiver Amari Cooper will miss out on the team's final day of the second OTA sessions to attend the four-day event, held at the LA Memorial Coliseum in Los Angeles.
A major part of the event will be photo shoots and signings for sports card companies such as Topps, and Panini America. Other NFL product partners represented include Nike, Fanatics, EA SPORTS, Fanatics Authentic, FedEx, Uber, New Era, TheraPearl, Samsung, Intel, élevée, Gatorade, Proctor & Gamble brands and Tostitos.