VEGAS
Sports fans from all major sports will experience a major impact from the “Adobe Experience” that will benefit fantasy football players and sports bettors on all major platforms. Today at the Adobe Summit here in Las Vegas,– Aidan Lyons, who holds the title of VP marketing at the NFL. Aidan described his position as bringing fans of all generations—Gen Z, Millennial, Gen X, and Baby Boomers—closer to the game through data-driven insights, brand, and technology.
“To the data points, we use everything.”
“We’ll use consumption data on our owned and operated properties, such as our websites.