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You’re a college football coach and you’re worried about NIL

You’re Mark Stoops and you’ve made Kentucky a winner. Twice in the past four seasons, your Wildcats won 10 games. That’s as many 10-win seasons as Kentucky had in the previous 102 seasons. You find talent and you develop it. You created a culture that demands accountability and rewards hard work. You are a lifer – the son of a high school coach, the brother of a College Football Hall of Fame coach – and you find yourself at a crossroads.

“I take pride in development. I have to,” you say. “We’ve never had the history to be able to recruit off a logo.