Will Levis signs lifetime contract with Hellmann's Mayonnaise

Photo by Andrew Nelles, The Tennessean | USA TODAY NETWORKThis was long overdue…

Former Kentucky quarterback Will Levis, who first made a name for himself in the public eye when he inexplicably put mayonnaise in his coffee last summer, has entered into a lifetime contract with Hellmann’s Mayonnaise, Sportico’s Eric Jackson reports, the first time the company has done such a deal.

Since the video blew up, Levis has embraced the media attention that comes with doing something so simple, yet unconventional. He’s been asked endlessly about it during interviews but is always willing to talk about it. The clip gained popularity for a second time ahead of the 2023 NFL Draft in April when Levis was a…