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Will Levis signs lifetime contract with Hellmann's Mayonnaise

This was long overdue…

Former Kentucky quarterback Will Levis, who first made a name for himself in the public eye when he inexplicably put mayonnaise in his coffee last summer, has entered into a lifetime contract with Hellmann’s Mayonnaise, Sportico’s Eric Jackson reports, the first time the company has done such a deal.

Since the video blew up, Levis has embraced the media attention that comes with doing something so simple, yet unconventional. He’s been asked endlessly about it during interviews but is always willing to talk about it.