After about ten seconds of black screen, UK’s commercial got started with a bang.
And then we got kicked back to game action.
After some clarification from UK, we learned that it was an error on the station’s side of things, as the commercial wasn’t supposed to air until halftime and the full commercial was still coming.
When halftime came, so did the commercial, and it was glorious.
Take a look:
It takes all of us. All the time. #GetUp pic.twitter.com/zFEPpPKP6w
— Kentucky Football (@UKFootball) February 5, 2018
Here is a behind-the-scenes look at the creation of the commercial:
The Kentucky Football Vlog: Episode 14: “Super Bowl Sunday”- Behind the scenes of the 2018 Kentucky Super Bowl Commercial.