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University of Kentucky Spends $80,000 on New Logo No One Seems to Like

The Kentucky Kernal reported yesterday on the new UK logo and how it will be systematically changed around campus throughout the next year.

Here is an excerpt from that article:

UK spokesman Jay Blanton announced that UK would retire the logo featuring the silhouette of Memorial Hall at the December Meeting of the Human Resources and University Relations Committee on Tuesday.

Blanton said the decision to rebrand the university was directed by President Eli Capilouto and Provost Tim Tracy about two years ago.

UK’s Lexington-based branding partner, Cornett, worked with a design firm, Pentagram, to create the logo.