Confirmation bias, also called myside bias, is the tendency to search for, interpret, favor, and recall information in a way that confirms one’s beliefs or hypotheses while giving disproportionately less attention to information that contradicts it. This is a psychological bias that says people will gather information and interpret it to fit their own preconceived notions about the way things are. To put it bluntly, people tend to reject information or facts that go against their initially held beliefs and twist new information so that it bolsters their initial position. There is evidence of this everywhere, but in the local sports scene, perhaps there isn’t a more glaring example than the University of Kentucky Athletic Department.
University of Kentucky Athletics: In The Eye of the Beholder
