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UK’s Times Square billboards weren’t cheap

Our friends at the Kentucky Kernel scooped the price tag for UK’s Times Square billboards in New York City.

And folks, it wasn’t cheap. According to the Kernel the Cats paid $16,000 for ads that will be running throughout the week.

But it’s not just Josh Allen and Benny Snell billboards, UK ran a highlight video on Tuesday.

— Kentucky Football (@UKFootball) October 30, 2018

The Kernel has more details on UK’s new billboards, plus quotes from Guy Ramsey on why UK decided to spend that kind of cash.