UK RB Benny Snell reacts to Music City Bowl ejection Jon Hale/The Courier-Journal
LEXINGTON, Ky. – The annual Kentucky football Super Bowl commercial aired at halftime of Sunday's game between the New England Patriots and Philadelphia Eagles in Lexington.
"Sometimes life isn't fair," running back Benny Snell said in a voice-over in the commercial. "It knocks you down."
UK has aired local commercial for its football program during halftime of the Super Bowl in each game since Mark Stoops was hired as coach in 2012.
Previous themes for the commercials include "Build this program" in 2013, "Why not Kentucky?